How to Take Your Email Marketing to the Next Level

Leads are rarely ready to take a decision on their first contact with your business. It is not uncommon for buying cycles to vary between sectors, products and services, which is why lead nurturing has become an essential element of your digital ecosystem. Email marketing is the most cost-effective and efficient method of nurturing leads. To have an effective program for marketing via email, it is crucial that you utilize automated marketing to the fullest extent. Email best practices are essential for a successful marketing strategy. If you're making use of Constant Contact and Hubspot for your marketing via email, nurturing and segmenting leads through email workflows can be a powerful way to build contacts with leads, and then get them to the next stage of their funnel. It is essential to keep your clients on their minds and encourage your leads to recall you by contacting them repeatedly. Segmenting your emails lists will allow you to create personalized messages that are specific to the personas you target. Segmented campaigns have seen a 765% increase in sales. Segmentation allows you to personalize campaigns by collecting information on people who have expressed interest in your products or services. How 5 How 3

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